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Data Analytics in Digital Marketing: Making Data-Driven Decisions

Decision making within the fast-moving world of digital marketing must, therefore, rely on the latest and most correct real-time data rather than relying on gut feelings or guesswork. This is exactly what data analytics provides. Businesses may take smarter decisions to optimize their marketing strategies, achieve better results from them, and so on through data […]

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Beginner’s Guide to Running Successful Google Ads Campaigns

Google Ads offers great opportunity to business house in order to reach their desired audience and create real-world value. But its maximum potential needs to be done through proper strategic thinking and basic understanding of how it actually works. Here, are some simple guidelines about the essential steps involved in campaign planning and execution to

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how to optimize Google Business profile for local search

Claim and Verify Your Profile Claim your Google Business profile listing if you haven’t already. This is important to verify your business because it makes Google believe your business is authentic and gives more control over what is displayed. Complete Every Section of Your Profile An incomplete profile may repel potential customers or make your

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